Fundamentals of Crypto Marketing
Master these basics before you even think about growth
In crypto, people love to talk about memes, growth hacks, and engagement farming. But before any of that matters, you need the basics.
The Crypto Marketing Playbook Starts Here
If your project doesn’t have these fundamentals, no amount of paid KOL campaigns or engagement farming will save you.
Here’s what every serious web3 project needs:
1️⃣ An Active, High-Quality X Page
📌 Why it matters: 90% of crypto marketing happens on X.
If you don’t exist here, you don’t exist. Simple.
Your project account should:
✅ Post consistently (not just retweets & announcements)
✅ Share your narrative, not just “gm” tweets
✅ Engage with other projects, founders, and community
An X page that only posts partnerships and product releases? You’re doing it wrong.
2️⃣ An Active Core Team on X That Pushes the Narrative
📌 Why it matters: People trust founders and teams, not logos.
A strong core team presence on X is a marketing cheat code because:
✅ Core team builds relationships & shape narratives
✅ People follow individuals, not brand accounts
✅ It humanizes the project in a space full of anons
Look at the strongest projects in crypto. Their teams aren’t silent. They are leading conversations, engaging, and owning their mission.
If your team isn’t actively shaping the conversation, someone else will do it for you.
3️⃣ Content that Compounds: Building a Strong Blog Repo
📌 Why it matters: Your blog is your library of trust.
Web3 moves fast, but writing compounds over time. The projects that win have a clear POV and deep content archives.
Your blog should:
✅ Cover your unique perspective on your industry and the change you seek to make
✅ Answer questions your users actually ask
✅ Educate, explain, and position you as a category leader
🏆 Hosting on Medium? That’s fine—but ✨ bonus points if you self-host to build your audience and drive SEO.
No blog? No trust. No trust? No adoption.
4️⃣ Explain it Fast: The Power of Strong Marketing Collaterals
📌 Why it matters: Crypto is complex—you need simple, digestible visuals to explain your product.
Must-have marketing assets:
✅ A high-quality launch video (that actually makes sense)
✅ Clear one-pagers & explainer decks
✅ Well-written docs and FAQs
Your marketing materials shouldn’t confuse people. If your product is too complicated to explain in 30 seconds, you have a problem.
5️⃣ A Small, Engaged Community > 10k Lurkers
📌 Why it matters: Your TG/Discord isn’t a community—but well-managed ones can be.
What makes a good community?
✅ Clear structure & active moderation
✅ Quality over quantity (better to have 100 mission-aligned, engaged members than 10K inactive ones)
✅ Actual conversations, not just bots & “gm” spam
Don't build a Discord or TG if you can’t manage it. A dead or spammy community hurts your brand more than not having one at all.
These Are the Fundamentals
Yes, they sound obvious. But they aren’t easy to get right.
Most projects:
❌ Post inconsistently on X
❌ Have silent teams
❌ Have no long-form content to build trust
❌ Ship low-quality marketing materials
❌ Launch a Discord or TG they don’t maintain
Crypto marketing isn’t just about growth hacks and pumping your vanity metrics with engagement farming. It’s about doing the basics well, consistently.
If you’re missing any of these, fix them first. Then, we can talk about growth.
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If you found this valuable, share it with builders who care about execution and reach out to me on X @0xSiddhearta to let me know your thoughts.